Personal Capital claims that it doesn’t charge hidden fees, trailing fees or trade commission – only the annual management fee. Once you invest over $10 million, you are billed at 0.49%. The first $3 million incurs a 0.79% annual advisory fee, the next $2 million incur 0.69% and the following $5 million result in 0.59%. The more you invest, the lower that advisory fee drops. That fee percentage extends until your first $1 million. The base amount to start investing is $100,000, which results in a 0.89% annual advisory fee. As for Personal Capital, the platform uses a sliding scale. Their flat annual advisory fee is then 0.25% of the account’s balance. Wealthfront requires a minimum account size is $500. The difference starts at the minimum necessary investment for the two services. Since its advisory system is automated, there’s less of a need to cover certain costs. That is why Wealthfront can offer lower fees than Personal Capital. The more humans involved in the app you use, the higher the prices will be. When it comes to pricing, you’ll find that technology brings low rates into play. stock options, retirement accounts like IRAs and trusts. So, its fees are higher than those of Wealthfront, but that also allows access to human advisors and hands-on portfolio options. Whereas Wealthfront focuses its attention on young investors, Personal Capital supports high-net-worth individuals. Academic research-based software forms the backbone of their personalized portfolios and financial advisory programs. Wealthfront’s target audience is millennial investors, which means that costs are relatively low and portfolio options are easy to manage. ![]() Overview of Wealthfront vs Personal Capitalīoth platforms work to address similar needs but have approaches that attract different users.
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